Xiaomi Overtakes Apple to Become the Second Largest Phone Maker in the World

Xiaomi, the Chinese electronics giant, hassurpassed Applein terms of the number of smartphones shipped in the second quarter of 2021. This enabled Xiaomi to become the second-largest phone maker in the world for the first time. The company wasable to garner a 17% sharein the smartphone shipments during the second quarter, and it currently sits beneath Samsung, which continues to dominate the market with a 19% share.

As per a recentreportby market research firm Canalys, the global smartphone shipments grew by 12% during the Q2 of 2021. While Samsung garnered the highest share in terms of the number of smartphones shipped globally,Xiaomi trumped Apple to become the second-largest smartphone vendorin the world.Image Courtesy: Canalys

According to the report, Apple captured a 14% market share during the second quarter of this year, with a meager growth rate of 1%. Xiaomi, on the other hand, surpassed the Cupertino giant by garnering 3% more market share (total 17%) and a massive growth rate of 83%.

The Chinese giant israpidly growing its businessaround the world, as per Canalys Research Manager Ben Stanton. He says that Xiaomi’s shipments increased more than 300% in Latin America, 150% in Africa, and 50% in Western Europe during the period, with its budget lineups leading the charge. Furthermore, the company is investing a ton of resources to transform its business model. It has launched initiatives such as channel partner consolidation and careful management of older inventory in the open market.

Now, it is worth mentioning that the prices of the Xiaomi smartphones are much less than the prices of Samsung and Apple devices. So, as per Stanton, the company, going forward, will be focusing on selling its high-end devices such as theMi 11 Ultraorthe upcoming Mi 12to grow the sales numbers.

However, Stanton notes that it will be tough for Xiaomi to do that as Oppo and Vivo, which sit in fourth and fifth place on the list respectively, are also aiming to increase their high-end device shipments. Moreover, both the BBK companies also had decent growth rates during Q2 2021.

Beebom Staff

Bringing the latest in technology, gaming, and entertainment is our superhero team of staff writers. They have a keen eye for latest stories, happenings, and even memes for tech enthusiasts.

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