Tesla Design Chief Criticizes Apple; Says “There’s Nothing to Look Forward To”

When Apple releasedthe first iPhoneback in 2007, it revolutionized the smartphone industry. Since then, the Cupertino giant has unveiled various products with unique designs, thanks toformer chief designer Jony Ive, who isknown for his design skills. However, the company has been releasing its latest iPhones, iPads, and Mac with the same old design language. And for that, Tesla’s design chief recently criticized Apple for its design principles.

Tesla Design Chief Criticizes Apple’s Design Choices

In a recentpodcast interviewwith Spike Feresten of Spike’s Car Radio, the chief of design at Tesla, Franz von Holzhausen bashed Apple’s design choices and stated that there is nothing“to look forward to”when it comes to their products. Holzhausen further mentioned that Apple’s devices are“just a continuation”of its previous product designs and come with slight refinements.

“The sad part about Apple products now, there’s nothing to look forward to. I feel like it’s a continuation, it’s just a slight refinement on the same thing. Inspirationally, it’s been hard to get super motivated by what they’re doing,” said Holzhausen during the podcast.Tesla Chief Designer@woodhaus2on Apple: The sad part about Apple products now, there’s nothing to look forward to. I feel like it’s a continuation, it’s just a slight refinement on the same thing. Inspirationally, it’s been hard to get super motivated by what they’re doing.pic.twitter.com/9SBKAUu9fm— Sawyer Merritt (@SawyerMerritt)February 9, 2022

Tesla Chief Designer@woodhaus2on Apple: The sad part about Apple products now, there’s nothing to look forward to. I feel like it’s a continuation, it’s just a slight refinement on the same thing. Inspirationally, it’s been hard to get super motivated by what they’re doing.pic.twitter.com/9SBKAUu9fm— Sawyer Merritt (@SawyerMerritt)February 9, 2022

Now, if you think about it, Tesla’s chief of design is not really wrong in saying that. Apple has been releasing iPhones with the same notch and form factor since the iPhone X, which it unveiled as a redesigned iPhone back in 2017. Since then, the companyonly made minimal changes to the designof the iPhones. And if you have been on the internet after Apple released its latestiPhone 13 series, I am sure you have seen the memes criticizing Apple for only changing the position of the cameras while keeping the entire design the same as its iPhone 12 series.

Hence, the criticism from the Tesla executive, who has designed Tesla’s Model S, Model 3, Model X, and the unreleasedCybertruck, is fair. Further, Holzhausen went on to criticize the Apple Watch, saying that he has not“really found much purpose to it, other than the fitness part,”though he wears one himself. However, ifApple acquired Tesla when Elon Musk wanted it, I’m sure Holzhausen wouldn’t be saying this!

So, what do you think about Franz von Holzhausen’s statement on Apple’s design principles? Do you agree with his opinion? Let us know your thoughts in the comments below.

Dwaipayan Sengupta

A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.

Add new comment

Name

Email ID

Δ

01

02

03

04

05