Samsung teases the Galaxy Z Fold 3 ahead of its official announcement
A sneak peek to tide us over?
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TheSamsung Galaxy Unpackedevent is happening soon on August 11, 2021, but the company has given us a teaser trailer to gloss over while we wait. It’s worth a look, too, giving us a sneak peek at the upcomingSamsung Galaxy Z Fold 3phone.
The trailer races through silhouettes of much older phones, and eagle-eyed viewers may be able to spot some iconic stalwarts from past decades, including the loveableNokia 3310. Following the slogan “is ‘good’ good enough,” we’re treated to a glimpse at the Galaxy Z Fold 3 that’s more Inception homage than device reveal - a nice effect that unfortunately obscured the phone with an abundance of CGI buildings.
Besides the Galaxy Z Fold 3, we’re expecting to see a bunch of other new additions to theSamsungfamily announced during the Galaxy Unpacked event. These include the Galaxy Z Flip 3 as well as theGalaxy Watch 4and theGalaxy Buds 2, which have recently been rumored toretail for cheaperthan what we initially expected.
Samsung’s range of foldable phones, so far, have been quite impressive. TheGalaxy Z Fold 2ended up being a worthwhile investment thanks to its gorgeous display, but was slightly let down by the price and so-so cameras.
A recent leak suggested that the Galaxy Z Fold 3, though, could retail at a cheaper price pointthan its predecessor, which would be an improvement if true, even if the overall saving isn’t expected to be that much.
Reserve your new handset at Samsung.comIf you’re in the US and you want to be the first to get your hands on the new Galaxy phone, reservations are already open. It’s not an obligation to buy it, but it gives you the option if you wanted to be first in line and offers trade-in credit and other extras too.
-Head to Samsung.com to reserve your phone
Analysis: will foldables become the new norm?
It’s hard to imagine foldable smartphones will become more commonplace anytime soon, especially considering they’re typically more expensive than the average smartphone, and still so few of them on the market.
That being said, Samsung’s efforts with the Galaxy Z Fold 3 could nudge the foldable design to be more mainstream, as the company is clearly committed to making new foldable models on a seemingly annual basis. The company clearly believes there’s a consumer demand to satisfy.
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However, we wouldn’t want to get your hopes up about a foldable revolution right now. Foldable phones, by and large, are still far too expensive to be considered anything other than an enthusiast’s choice, especially while more traditionally designed smartphones like theiPhone 12andOnePlus 9offer more for less, be that in terms of an impressive camera or sharpOLEDdisplays.
Rhys is TRG’s Hardware Editor, and has been part of the TechRadar team for more than two years. Particularly passionate about high-quality third-party controllers and headsets, as well as the latest and greatest in fight sticks and VR, Rhys strives to provide easy-to-read, informative coverage on gaming hardware of all kinds. As for the games themselves, Rhys is especially keen on fighting and racing games, as well as soulslikes and RPGs.
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