Taboola spends $800m to bring ecommerce to the open web
Taboola spends $800m to bring ecommerce to the open web Connecting editorial content with product recommendations When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. The content discovery and online advertising companyTaboolahas announced that it has entered into a definitive agreement to acquire Connexity from the Symphony Technology Group for $800m. While Taboola allows websites and apps to monetize their content through itsAI-driven recommendations that show related stories at the bottom of news articles, Connexity powers customer acquisition for some of the world’s top brands including Walmart, Wayfair, Skeechers, Macy’s, eBay and Otto....