Instagram’s New Test Turns Video Posts into Reels

Instagram is seen heavily invested in Reels and we all know it’sone of its priorities. The social media platformrecently testeda TikTok-like, full-screen UI for its feed (although, it wasn’t the most likable) and is now testing a new feature, which will convert video posts into Reels.

Reels, Reels Everywhere?

Instagram has confirmed that it is testing a feature, which willautomatically make videos posted as a feed post into a Reel. An Instagram spokesperson confirmed the news toTechCrunchby stating, “We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram.“

It is said that the idea behind this is to simplify the presence of videos on the platform. It is being tested with a small set of people and those who are part of the test will receive an in-app pop-up, which will suggest that the video posts will now be converted into Reels. A screenshot of the same was shared by Matt Navarra on Twitter and here’s a look at it.Instagram is now making EVERY video a Reelh/t@ChristinaSBGpic.twitter.com/YLRDhT1nw0— Matt Navarra (@MattNavarra)June 30, 2022

Instagram is now making EVERY video a Reelh/t@ChristinaSBGpic.twitter.com/YLRDhT1nw0— Matt Navarra (@MattNavarra)June 30, 2022

If a user’s account is public, theconverted-into-Reels video post will be discoverable by alland others can use its audio for other own Reels. A remix can also be created but this can be restricted too. If the account is private, it will only be visible to the followers.

However, we don’t know if this feature will be applicable to existing videos on Instagram. Plus, there’s no word on how this works for videos posted in horizontal orientation. It also remains to be seen when and if Instagram plans to make this feature public for all.

This is another attempt by Instagram to expand the reach of videos and reiterates the Meta-owned platform’s new branding, which says that it isno longer a photo-sharing platform. We need to see how this test fares, given that it can have polarizing thoughts. Stay tuned for further updates on this and do share your thoughts on Instagram’s new test in the comments below.

Vanshika Malhotra

Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!

Add new comment

Name

Email ID

Δ

01

02

03

04

05