Instagram Starts Testing NFT Support with Select Creators

Instagram has jumped onto the trendingNFTbandwagon and has announced that it is testing digital collectibles for content creators to showcase their non-fungible tokens (aka NFTs) on the platform as another way of “prioritizing” creators. Here are the details you should know.

Instagram Gets NFT Support for Creators

As per Instagram CEO Adam Mosseri’s recent tweet, Instagram will now let asmall subset of creators in the US share NFTs they have bought or made as posts, Stories, or in DM (direct message). This is a way for content creators to earn money on the Meta-owned social media platform and comes in addition to thesubscription planthat it recently began testing.NFTs on Instagram 🎉This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.See you next week! ✌🏼pic.twitter.com/VuJbMVSBDr— Adam Mosseri (@mosseri)May 9, 2022

NFTs on Instagram 🎉This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.See you next week! ✌🏼pic.twitter.com/VuJbMVSBDr— Adam Mosseri (@mosseri)May 9, 2022

Mosseri suggests that the aim to introduce the ability to share NFTs as a test is for them to better understand the NFT community and eventually add more from the learnings.

NFTs on Instagram willcome with a “digital collectibles” tagand users can get information on the tag’s creator and NFT owners by tapping on it. It is said that it will initially support Ethereum and Polygon cryptocurrencies and the wallet support will include Rainbow, MetaMask, and Trust.

For those who aren’t acquainted with the term, NFTs are the non-fungible tokens that hold an owner’s unique and authentic information backed by blockchain technology. If you intend to get in-depth details on the concept, we have anexplainer articlefor you.

Meta has alsorevealedthat NFTs will soon reach Facebook and more of its apps. People, in the coming future, will also be able to share the digital collectibles as AR stickers on Instagram Stories too. The company believes that the concept, which is safely a part ofWeb3, has the “potential to empower creators around the world.“

To recall, Twitter is another social media platform thatintroducedsupport for the display of NFTs as the profile picture. So, what are your thoughts on this? Let us know in the comments below.

Vanshika Malhotra

Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!

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