Google Starts Global Trials of Privacy Sandbox Ad Targeting in Chrome; Details Here!

Although Google has introduced many privacy-focused features to its products and services over time, there are still concerns over the data collection of users. Google recently announced a “Privacy Sandbox” initiative (even forAndroid), which is an ad-targeting system that will generate ad revenues for advertisers without compromising the privacy of users. Now, the search giant hasannounced to start global trials of the new Privacy Sandbox featuresin its Chrome browser. Check out the details below.

Google Announces Global Trials of Privacy Sandbox in Chrome

Google recently sharedan official blog postto announce the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals. In the post, the company confirmed that developers across the worldcan now test the Topics, FLEDGE, and Attribution Reporting APIsin the Canary version of Chrome, starting today.

“We’ll progress to a limited number of Chrome Beta users as soon as possible.Once things are working smoothly in Beta, we’ll make API testing available in the stable version of Chrome to expand testing to more Chrome users.”wrote Vinay Goel, the Product Director of Privacy Sandbox at Chrome.“

For those unaware, Google’sPrivacy Sandbox system relies on various components like Topics and FLEDGE. Topics is an interest-based ad targeting system that would replace the much-criticizedinterest-based FLoC advertising standard. FLEDGE, on the other hand, is what Google proposes to be a system for remarketing and custom audiences without individual-level data tracking.

Going forward, Google says that Chrome users will also be able to test a few Privacy Sandbox settings and controls within Chrome. These settings will allow users to control and manage ad interests from a dedicated section. They will also be able to turn off the trial entirely.

The company also mentioned thatthe Privacy Sandbox proposals have already received positive feedback from early testers. Hence, Google is now rolling out more Privacy Sandbox features for testing to expand the ecosystem. Plus, the company also noted that it will work with global regulatory authorities like UK’s Competition and Markets Authority to make its Privacy Sandbox proposals available to advertisers and users soon.

So, if you are interested in joining the trials or learning more about the APIs, you can check outGoogle’s in-depth developer guideon the Google Developers forum. Also, let us know your thoughts on the upcoming Privacy Sandbox features in Chrome in the comments below.

Dwaipayan Sengupta

A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.

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