Facebook Pay buttons are coming to other e-commerce sites
Social media giant adds another string to its e-commerce bow
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Facebook plans to make itsFacebook Payservice available through othere-commerce platformsin a move that’s likely to rattle payment anddigital walletproviders alike.
The social media giant hopes the move will help increase competition in an already fiercee-commerce paymentsmarketplace.
Facebook plans to start rolling out the option from August, starting with vendors who use the services of theShopify e-commerceplatform. The expansion means that US customers will be able to purchase goods from Shopify-poweredonline outletsusing the convenience of the Facebook Pay service.
Shoppers should be able to see instant benefits from using sellers offering the option, with a Facebook Pay button allowing consumers to complete their purchases if they’ve got an already stored card or PayPal details on file. Facebook’s move will pitch it alongside the likes of other mobile and digital wallet services, such asApple PayandGoogle Pay.
Facebook Pay
Prior to the announcement, Facebook Pay has been pretty much Facebook-centric, with fans of it being limited to spending via Messenger, Instagram orWhatsApp. However, the latest move will open up Facebook Pay to a much wider consumer audience, as well as givinge-commerce businessesof all shapes and sizes a much-needed boost in the post-Covid trading landscape.
It’s another tweak to the concerted effort being made by Facebook to boost its e-commerce revenues. The company has recently added support forQR code payments, which will also help diversify its spending appeal. Facebook has expanded its Shops service too, allowing businesses to quickly and easily morph their standard business pages into fully-functioninge-commerce storefronts.
Other recent improvements have included powerful visual search functionality, which aids shopping via Instagram while WhatsApp has also seen ashopping buttonintroduced into its arsenal of online selling tools.
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Via:Paymnts
Rob Clymo has been a tech journalist for more years than he can actually remember, having started out in the wacky world of print magazines before discovering the power of the internet. Since he’s been all-digital he has run the Innovation channel during a few years at Microsoft as well as turning out regular news, reviews, features and other content for the likes of TechRadar, TechRadar Pro, Tom’s Guide, Fit&Well, Gizmodo, Shortlist, Automotive Interiors World, Automotive Testing Technology International, Future of Transportation and Electric & Hybrid Vehicle Technology International. In the rare moments he’s not working he’s usually out and about on one of numerous e-bikes in his collection.
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