Daler Mehendi Becomes the First Indian to Buy Land in the Metaverse; Calls It “Balle Balle Land”
The metaverse hype is real andpeople are going crazy about it. Banking on this hype, the popular Indian singer Daler Mehendi recently bought a piece of land in the metaverse and has named it Balle Balle Land! Well, it is what it is but this purchase made Mehendi the first Indian to own property in themetaverse. Check out the details of this interesting story below.
Daler Mehendi Unveils “Balle Balle Land” in the Metaverse
Daler Mehendi inauguratedBalle Balle Land or BBL, which isa virtual property on the made-in-India metaverse platform PartyNite, for fans on the cultural event of Holi. The singer also became the first Indian to perform in a metaverse concert before making the purchase. However, with the purchase of the BBL, Mehendi becomes the first Indian to invest in virtual property.
He has been sharing many updates about BBL on his official Instagram handle. In fact, his Instagram bio now reads: “First Metaverse Man, Owner of Balle Balle Land.” You cancheck out one of his latest posts, which shows the singer exploring various parts of BBL. You can also watch him do the signature “balle balle” steps in different parts of the land.
During the inauguration ceremony, Mehendi unveiled BBL in a dramatic, “larger-than-life” way. The landhas various activity areas, streams of water, and bridges surrounding a massive gold statue of the singer himself.Mehendi was also seen handing out passport NFTs to attendees to onboard them to BBL andconfirmed that hisofficial merch store in the metaversewill start selling NFTs soon. It will make allow visitors to purchase digital collectibles and make the land more interactive for them.
“We want to grow a community of musicians and integrate as much as possible with the physical world. It is an ever-expanding space and there is a huge scope for innovation,”said Rajat Ojha, the creator of PartyNite while speaking about the purchase.
“Yes, technology adoption is always slow during the formative years but once it takes off it will make history and Daler Mehndi will be remembered as the frontrunner in this space in India. We welcome him wholeheartedly to the PartyNite family,”Ojha further added.
You can currently reserve your slot for the next event on Balle Balle Land viaPartyNite’s official website. Also, let us know your thoughts about BBL in the comments below. And if you want to learnhow to purchase your own virtual land in the metaverse, go check out our in-depth story via the corresponding link.
Dwaipayan Sengupta
A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.
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