Apple Reportedly Reducing iPhone SE 3 Production Due to Low Demand

Just a few days ago,Appleintroducedthe much-awaited iPhone SE 3, which is the first inexpensive 5G iPhone with the flagship A15 Bionic chipset that’s found on the iPhone 13 series. While this could have been the best-selling iPhone, it doesn’t seem so as Apple has reportedly reduced its production.

Apple to Sell Lesser iPhone SE 3 Units

Four people close to the matter have suggested (courtesy ofNikkei Asia) that Apple is planning tocut the iPhone SE 3 productionby 20%, lowering the number of SE 3 units produced by 2 to 3 million units this quarter. The report suggests that the decision to reduce the production of the recent iPhone is accredited to the ongoing Russia-Ukraine war, which can further the global chip shortage issue.

Analyst Ming-Chi Kuo predicts the same thing.Kuo has nowestimated the iPhone SE 3 sales to be 15 to 20 million this yearas opposed to the previous estimation of 25 to 30 million units. However, the reason for this is said to be something else.Shanghai lockdown doesn’t affect the iPhone SE production. However, the new iPhone SE demand is lower than expected (the delivery status “in stock” as one of the proofs), and I cut my shipment estimation in 2022 to 15-20M (vs. 25-30M previously).— 郭明錤 (Ming-Chi Kuo) (@mingchikuo)March 28, 2022

Shanghai lockdown doesn’t affect the iPhone SE production. However, the new iPhone SE demand is lower than expected (the delivery status “in stock” as one of the proofs), and I cut my shipment estimation in 2022 to 15-20M (vs. 25-30M previously).— 郭明錤 (Ming-Chi Kuo) (@mingchikuo)March 28, 2022

It is revealed that neither the Ukraine war nor the Shangai lockdown will lead to reduced iPhone SE 3 production. The reason will solely be low demand, which wasn’t really expected.

There’s a possibility that the inexpensive 5G iPhone with the latest A15 Bionic chipset wasn’t enough to lure people into buying it. It also is a call for Apple to drop the obsolete iPhone 8-like form factor and come up with something new to attract more users. A refreshed design is what we need!

In addition, Apple is reportedly lowering the production of the AirPods 2 this year. Apple hasshipped around 76.8 million units of the second-gen Apple TWSand the reason to cut its production could simply be to make room for therecent AirPods 3and even the forthcomingAirPods Pro 2, which could launch at the end of this year. The iPhone 13 production could also see a hit but this is expected because of the “seasonal demand.”

Apple is yet to make things official, and until that happens, it’s best to take the reports with a grain of salt. If it does end up making fewer iPhone SE 3 models, there are chances the phone might see its end way before expected. What do you think about this possible decision? Let us know your thoughts in the comments below!

Vanshika Malhotra

Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!

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