Apple and Jony Ive Have Reportedly Decided to Not Work Together

While Jony Ive’s journey with Appleended three years ago, it wasn’t really an end as it continued to work with Apple on a contractual basis. It seems like this relationship is officially coming to an end, as rumor has it that Jony Ive will no longer work with Apple, thus, bidding goodbye to his 3-decade-long association with the company.

Does Apple No Longer Need Jony Ive Designs?

Arecent reportbyThe New York Times(citing two people close to the matter) suggests thatApple won’t renew the contract with Jony Ive, which is now coming to an end. To recall, when Ive left Apple in 2019, he entered a multi-year contract for more than $100 million, with Apple as its primary client.

The contract required Ive to not engage with clients deemed Apple’s competitors. It is said that this could have been the reason why Apple and Jony Ive decided to not extend the contract. The report states, “In recent weeks, with the contract coming up for renewal, the parties agreed not to extend it. Some Apple executives had questioned how much the company was paying Mr. Ive and had grown frustrated after several of its designers left to join Mr. Ive’s firm. And Mr. Ive wanted the freedom to take on clients without needing Apple’s clearance.“

One can also assume that the reason for Apple and Ive parting ways could possibly be due to the monotony seen with the recent Apple products. We can safely say that iPhone and even other Apple products haven’t done anything radical design-wise and lacks the excitement, which was once there when Apple products were launched. We may get to see some new design innovations too!

To recall, Jony Ive has been behind various Apple products like thecolorful iMacs, iPads, iPod’s white earbuds, and even the Apple Watch.

Ive will continue to work for hid firm LoveFrom, which he started three years ago, at the time he left Apple. It said thatAirbnb and Ferrari will remain his clients. As for Apple, its chief operating officer, Jeff Williams will be looking into the design team. Industrial design will be led by Evans Hankey, while software design will be led by Alan Dye.

So, what are your thoughts on this? Do you think that Apple might do better in the design department now that Ive has left it forever? Let us know your thoughts on this in the comments below.

Vanshika Malhotra

Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!

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