Amazon Prime Video Launches Movie Rental Service in India; Here’s How It Works!

Citing the popularity of OTT services and the increasing number of subscribers in India, Amazon Prime Video has launched a new Amazon Prime Store in India for both subscribers and non-subscribers torent out new regional and international movieson the platform. Much like Google’s rental offering on YouTube, Amazon’s transaction-video-on-demand (TVoD) service allows Indian OTT viewers to rent new movies, ranging from international releases to regional ones in Tamil and Telegu, for a limited time. Keep reading to find out how you can rent movies on Amazon Prime Video in India.

Amazon Prime Video Launches Movie Rental Service in India

Amazon Prime Video recently held an event in Mumbai to announce its new TVoD offering via the new Prime Video Store and its plans to launch 40 new titles in India over the next two years.

The new TVoD service on Prime Video relies on a new Prime Video Store on the platform. It can be accessed by Prime Video subscribers, as well as non-subscribers, on the official website. From this library, users can rent new movies like the Robert Pattinson-starrerThe Batman, the newest title inthe Marvel Cinematic UniverseSpiderman: No Way Home, and more for a limited time.

Theprice ranges from Rs 69 to Rs 499, depending on the movie. Once a user rents out a title, it will be available to watch on Amazon Prime Video for 30 days. However, if they start the rented movie on the platform, viewers will have 48 hours to finish it.

How to Rent Movies on Amazon Prime Video

Now, if you are wondering how you can rent movies from the Prime Video Store, look no further as we have detailed a step-by-step guide for you here. However, it is worth mentioning thatthePrime Video TVoD service is available on the webas well as mobile. So, with that out of the way, let’s get into the steps, shall we?

Note:You will be prompted to sign in to your Amazon account following your rent request.

This way,you can rent out multiple movies at the same time and be able to keep them for up to 30 days, considering you do not start watching them right away. Moreover, Amazon has categorized the rent-eligible movies in its Store to help users easily find what they want to watch.

“In tune with our vision to become an entertainment hub, we have innovated in the way we offer movies, from films in a post-theatrical early-window to direct-to-service premieres bringing movies to consumers’ living rooms and preferred devices. The launch of the TVoD movie rental service will not just give expanded reach to these films but also give customers more choice in how they want to access and watch content,”Gaurav Gandhi, the Country Head of Amazon Prime Video India, said in a statement.

Other than the TVoD service, Amazon India also announced double its investment in India to bring new titles for consumers. These will range from true-crime, and investigative docudramas, to entertaining and masala Bollywood content.

So, if you are a Prime Video subscriber, do let us know your thoughts about the upcoming content for the platform in the comment below. Also, be sure tocheck out our top picks for Prime Original movies from right here.

Dwaipayan Sengupta

A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.

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